SEO is an acronym for search engine optimization. When people talk about developing SEO campaigns for their websites, what they mean is that they are going to execute various tasks that will ensure their website ranks in one of the top positions on search engine results pages (SERP) for a range of keywords related to their business niche.
The reason why it is so important to rank highly on SERP is that they are a source of very lucrative, organic traffic. The traffic is lucrative because it is generally easy to convert into sales. What’s more, unlike with PPC ads and sponsored results, you don’t have to pay search engine operators for visitors to your site from natural results pages.
SEO strategies fall into two main categories: on-the-page and off-the-page.
On-The-Page SEO Ranking Strategies
These are things that you do on your website to increase its value to search engines. Perhaps the most important on-the-page ranking strategy is to ensure your website contains regularly updated, high-quality, unique content like CoolBison. If your site has any content copied from other websites that is not properly credited, your site will most likely be penalized by ranking algorithms for duplicate content.
All your site’s content needs to provide real value to web surfers. This means it needs to provide answers to question commonly asked about your niche. It also needs to be free from spelling and grammar errors, although the odd typo should be forgiven. Content freshness is also important to search engines, so you need to be constantly adding to your site.
Other important on-the-page SEO techniques include ensuring your site has a fast loading time; ensuring each page is fully optimized for mobile browsers; and ensuring that all metadata, such as title tags, description tags, and image descriptions, is present.
Off-The-Page SEO Ranking Strategies
These types of ranking strategies involve anything you do to increase your site’s SERP by utilizing other websites and platforms on the web. Basically, you need to build as many high-quality backlinks to your website as possible, as search engine ranking algorithms factor in the number of such links when deciding which position your website will appear on SERP.
A high-quality backlink is a link to your website from another authority website in your niche, a trusted blog, a popular forum, a social media post from a well-known person or brand, or the social media profile page of a real individual. The anchor text used for the link also needs to be somewhat related to your niche for the best results.
Unfortunately, building backlinks organically can be time-consuming and costly. In order to save time and money, many online business owners outsource off-the-page SEO to reputable internet marketing agencies.
In this article, we have briefly outlined some key information about SEO. Keep in mind that search engine operators regularly update their crawling bots and ranking algorithms. Consequently, you need to keep up-to-date with the latest news from the search engine industry, so you can tweak your SEO campaigns to ensure continuous success. It is not enough to just outrank your competition, you need to work to maintain your rank.