Instagram is the fastest growing social trend today, and using it correctly can bring you or your business lots of wanted traffic. Instagram has become the platform where everything is a product. It has successfully promoted things in plain sight better than the television set has done for decades.
In the near future, we can all expect that Instagram will be the go-to platform when it comes to commercial products. So, if you are a business that wants to start now when the platform is still in its growing stage, then you have to know the correct way to take advantage of all Instagram functions.
Some of the functions to keep in mind are:
Using the correct filters and photo editing options
When it comes to content everything can be presented in its normal light, or its best light. When it comes to Instagram there are filters that will help you present one thing in several different ways. For instance, if you take a picture of your clock on the wall, you could try and sell it using your standard picture. Or, you could give the picture a few filter swipes and suddenly your clock will look more focused, or out of color, which will, in turn, attract different groups of people.
Some will like the vibrant colors on it, some will like the cold black and white feeling, however, what is important for you, it’s that there are functions that will help you if you use them correctly
Use the Instagram as your social connector to external sites
Instagram has its HTTP functions disabled on almost everything. When it comes to user friendliness Instagram does not want you to use their platform for the promotion of your own website. Basically, they don’t want you to take traffic away from them. However, if you want to still advertise your website you can do that. What you need to do is use your photo captions to direct people to the place where you can leave your website link which will be at your profile’s main page.
So, if you are constantly putting new things to your account, you just need to update the main page link to link to that content and viola, you now have a promoting Instagram account.
When it comes to social media, Facebook is definitely the biggest and most successful platform. Mark Zuckerberg is definitely a social media genius that has done tons of good things when it comes to Facebook and the direction it has taken over the past couple of years. One thing can be noticed when it comes to Facebook, and that is that Facebook is constantly growing and expanding. The way Facebook has been able to conquer the whole world leaves other businesses in awe, and usually a tad jealous that they did not think of such marketing strategies themselves. But, a big company like Facebook also has tons of stuff that they need to improve, however, today we will focus on the 5 best things Facebook has done right.
Facebook is constantly expanding
When it comes to perpetual growth, Facebook is one of the companies in the world that seems like it will never stop growing. Ever since it launched Facebook has been popular with every age group. Many people use Facebook for different reasons, but Facebook has one simple goal. To continue expanding as that ultimately furthers their goals.
One of their ultimate goals is the constant expansion, but another is the monetization of the platform. Many social media platforms have struggled to monetize their content even though their users have been monetizing themselves ever since they joined the platform. Here is where Facebook is light years ahead of the competition. Facebook’s first goal to constantly expand works in pair with their goal to monetize everything. By leaving the platform free for use, Facebook has made several innovative ways to monetize all possible nonintrusive ways. When it comes to the possible way to monetize a certain business, people will look to facebook’s model for years to come.
Innovation and Facebook
Another thing where Facebook is the leader in the field is innovation. Facebook has become so big that they do not fear the backlash from their user base when it’s time to introduce new functions. For instance, back when Facebook was created and once it was ported to the mobile market, Facebook had an “all-in-one” package where you could use Facebook and the message function on the same app. Later when they split those two functions, half the user base was not happy about it. However, nothing happened to Facebook, their stock even rose higher in the next months.
Facebook knows its weaknesses
When it comes to a company and its success it’s very important to know where your weaknesses are. Facebook knows this very well. In fact, they are not just aware of it, they are using their weaknesses to their advantage in some cases.
Branching out and connecting
Another function where Facebook became the lead brand is branching out to other functions and connecting with them. Facebook can be present on all other internet platforms and can even make your experience with these sites more pleasant. For instance, if you want to view content on one site you have to register with your e-mail and activate the registration that is sent to your inbox. Or, you could just log in over Facebook integration. This makes the user trust Facebook as it provides a convenient service when a user wants to connect and branch out to new things.
One the most famous social media platform of today is definitely Instagram. Instagram has many nifty uses, that can help individuals become popular and have a platform for their art and other forms of expression, as well as, help businesses promote and interact about their products to the user base. However, Instagram has many other features that even the average person can use for their benefit, even if it comes to just finding things that that individual might like. For that exact same reason, we have the Instagram Search and the Instagram Explore options. So now you are wondering how you can use those two functions to boost your Instagram marketing. It makes no difference if you are a growing business or a huge corporation, the principal when using these options is the same.
First, you have to know how they work, then you can start taking advantage of them.
The search function has several different “filters” by which you can determine the depth of your search for isntance:
– Top suggested which basically means all functions in one.
– Suggested People, or the ability to find new people.
– Suggested Tags, or the ability to find relevant content with the hashtags.
– Suggested Places, or the ability to find places based on their tags.
If you want to promote one of your businesses or your product, you have to make sure to make use of all the search functions. For instance, if you are promoting a new wine, you have to have the relevant hashtags(several of them will bring more traffic), then you have to tag the people who will be showcasing your new wine, and last but not least the places where the wine can be bought or tasted. Once all those are met, your product is officially using the search function to its full potential.
Next, the Explore function
Explore is another neat feature that every business wants to know how to use properly. For starters, it functions similarly to the search function, the only difference is it can be customized more and it offers more options for the customized search. For instance, explore has a live function where businesses and individuals can use to stream live content. Besides that, all the things we mentioned before in the search function need to be catered here also. So, things like the hashtags and the place tags need to be on point here, and additionally, you need to time your posts, since putting any content here needs to be done at the right time for maximum impact.