SEO is an ever evolving monster created by Google using a mathematical algorithm. And each day it not only changes, but actually evolves. Yes, it learns from itself each day just like AI.
So what can you do to keep the monster fed and happy?
Well, it all starts with what’s called on-page SEO. Meaning Search Engine Optimization at the page, or article level of your website.
It doesn’t matter what platform you are using, or which CMS. When it comes to on-page, all SEO rules are the same.
Of course you can hire an SEO firm like https://tcsdigitalmarketing.com/naples/seo/ and then you won’t even need to worry about SEO anymore. But I suggest for the first few times, you learn this yourself.
So the first thing we need to talk about is the actual content itself.
Is your content long enough? As in, if you write a 500 word article, but your main competitor has a 2000 word article ranking number one in the SERPs, chances are extremely thin you’re going to outrank them.
So the first thing you’ll need to do is see how many words the number one result is, and do better. Yup, it’s that simple.
Next, make sure to include all the relevant “vocabulary words” throughout your article.
And use a thesaurus!
Here’s what I mean…
Let’s say were trying to write an article on the “Best Cat Litter”.
Well, what are some words that we can grab from a thesaurus or our own brains to replace these words with other words?
Best = top, most used/liked/shared, top of the line, etc…
Cat = feline, kitten, kitty, etc…
Litter = sand, gravel, pellets,
You get what I mean.
We want to use a few varieties thoughout the article to let the search engines know we are talking about a certain topic, and it’s being covered completely. One of the ways to do this is to use different words, or combinations that all describe our target keyword.
So now we have our main/target keyword, “Best Cat Litter” and we know how many words we need to write.
The next step is to see what the sub-keywords are.
Sub-keywords are keywords that also pull in traffic that are associated with the same topic.
For example, if I am talking about cat litter, some sub-keywords would be things like “clumping litter”, “best Eco-friendly litters” and on and on.
We want to know all of these sub-keywords, or often referred to as “Long Tail Keywords” inside our content. This gives us a lot more ways to pull traffic from search all within the same article.
It also give us a lot more options on what to write about, and ways to structure the content.
Best Cat Litter
Blah, Blah is the best cat litter because….
Eco-Friendly Cat Litter
I love litters that don’t hurt the environment like Tuna Paws Cat Litter…
And so on.
Okay, now we have the article, how do we do the more technical aspect of on-page SEO?
First, you need to have what’s called an h1 tag for the main keyword. This is usually your title. In a CMS like WordPress, the CMS does it automatically. You don’t need to do anything.
Next we paste our article in our site. Then we need to use things like h2, h3 tags to make the article readable to users as well as bots.
That’s where our sub-titles/headings/keywords come in.
So for another example…
The Best Cat Litter – this would be an h1 tag, and has our main keyword in it “Best Cat Litter”.
Then the next paragraph would be “Why I Love Eco-Friendly Cat Litter” which again has our main secondary keyword in it “Eco-Friendly Cat Litter”. This would be an h2.
Remember, we can only use an h1 tag ONE time! But h2-6 you can use as many times as you need.
Now if you decided to list and talk about a few of the cat litter brands that are eco-friendly, you can use an h3 tag for those, because they will come under the h2 heading of “Why I Love Eco-Friendly Cat Litter”.
I hope this helps you get started with your SEO success. If you have any questions, feel free to comment below. Or like this page if you found it helpful!